PR WITH ESTHER

You want to start a business. You have an idea, maybe a prototype. Money is tight. Scholarships for emerging founders solve this. They give you cash to test ideas without going broke. The   Global Impact Award   stands out. It gives credible awards to businesses and people making a difference across industries. Why does this matter? Funding helps you move forward. It covers costs like prototypes or marketing. I know a founder who got a $5,000 grant. It paid for her app’s beta version. That small boost kept her going. What’s stopping you from applying? Press enter or click to view image in full size Why Scholarships Help Scholarships do more than provide money. They offer: Cash for growth : Pay for equipment, software, or travel. Recognition : Awards like the  Global Impact Award  add credibility. Connections : Winners get mentorship and networks. The  Global Impact Award  excels here. They pick winners based on real impact. A solar energy startup won last y...

You want to get your voice on industry podcasts. It’s a smart way to build credibility and reach your audience. Podcasts let people hear your story directly, no filter. But landing a spot takes work. I’ve edited pieces on PR strategies, and I’ve learned it’s about preparation and persistence. Here’s how you can make it happen. Start with the Right Podcasts Pick shows that match your expertise. If you’re in tech, find podcasts on software trends or startups. List 10 podcasts in your niche. Listen to a few episodes. Note the host’s style and audience. What podcasts do you already follow? That’s a good starting point. I once found a great show by searching keywords like “marketing tips” on Apple Podcasts. It led to a pitch that worked. Research the Host Know who you’re pitching. Check their past guests. Spot patterns in topics. Mention a specific episode in your pitch. I emailed a host once, referencing their chat with a founder I admired. They replied within a day. It felt like luck, but...